Economic Uncertainty Report
Powered by Synthetic Humans &predictive data simulation
Economic pressure and disruption are reshaping how people think, decide, and buy. Built on 1,000+ synthetic humans, this report delivers real-time, actionable intelligence by psychographic and behavioral segments across the U.S. and Mexico.
What's new this month
Fresh insights and trendsfor June 2025
Side-by-side comparisonwith May data
Expanded coverage nowincluding Mexico
Surprising reactions to uncertainty
When logic says consumers should cut back or stay cautious, our synthetic humans reveal something different. The data shows bold shifts, unexpected loyalty moves, and new spending patterns you won't see coming.
Urgency ≠ loyalty
Consumers now reward early access and consistent value, not pressure tactics or last-minute offers.
Whether you're short on time or ready to dive deep, you can explore it your way: start with the Condensed Report for quick takeaways or go deeper with the Full Report for detailed, strategic insights.
Download the latest version now and stay ahead of what's next.
While others reportthe past, we showwhat's next
From “What Happened” to “What Now”
Stop reacting to lagging data. Start planning with forward-looking intelligence, precision, and confidence.
Examples of decisions powered by insights:
Brands must de-risk the delay
Brands must invite dropouts back with purpose
Brands must make trading down feel smart, not lesser
Brands must ground optimism in reliability
NextMinder gives you a predictive edge, powered by behavioral science
This isn't a static report. It's a living view into how U.S. consumers are reacting in real-time to economic, political, and cultural shocks.
Real-time behavioral segmentation: Track psychographic shifts as they unfold.
AI-powered synthetic respondents: Run predictive what-if scenarios without waiting for fieldwork.
Category- and channel-specific insights: See how media habits, decision drivers, and touchpoints are evolving.
Strategy-ready outputs: Identify growth segments and tailor messaging before your competitors do.
Powered by the F.O.R.G.E. Framework
How? Through F.O.R.G.E., our proprietary framework for fast, reliable, decision-ready consumer intelligence.
FAST
Up to 90% faster than traditional research.
OPTIMAL
Reduce research costs by up to 80%.
RELIABLE
85% alignment with real-world responses.
GRANULAR
Segment by income, generation, mindset, and more.
EXECUTABLE
Go beyond the "what" with tailored, actionable strategies by segment.
You get more than data, you get a clear path to action.
What is NextMinder?
NextMinder empowers marketing and insights teams to make faster, smarter decisions with AI-powered synthetic humans.
Our technology replicates real human behavior and psychology, delivering accurate, cost-effective consumer insights in hours, not weeks.
Access past reports.Stay ahead.
Explore previous editions of the EconomicUncertainty Report and keep track of howconsumer behavior evolves month by month.
Get the May 2025 report and compare trends, signals, and predictions over time.
Gain accurate, cost,effective insights in hours, not weeks.
Reach the right people with the right message.Grow while others pull back.